Marketing in the Age of Siskabot

“AI assistants will transform how companies connect with their customers” [1]

The increasingly skilled league of AI digital assistants used by tech giants such as Google and Amazon, as well as a vast range of other smaller platforms, such as OONA Free Mobile TV, are proving extremely helpful to consumers, giving them what they want, coming up with helpful suggestions and ideas, and saving them a great deal of money and time in the process.

Top Bots

“Microsoft and Tencent have platforms for their own AI assistants (Cortana and Xiaowei), and virtual assistants Chumenwenwen and Xiaoice - (which is capable of uncannily human conversations, and reportedly has 40 million registered users) are already popular in China” [1]; but as OONA, the brainchild of leading digital strategist, Christophe Hochart, has demonstrated: it is not just the big giants which can offer state-of-the-art AI platforms in order to be powerful marketing and sales channels. - OONA's patented AI Genie in the App, Siskbot, is set to serve 185 million viewers on its cutting-edge interactive OTT AVOD and premium option entertainment platform, and is well on her way to serving billions of consumers in other parts of Asia, Africa, the Middle East, South America, the US and Europe.

More Power to the Bots

AIs are set to become the main medium through which everyone can attain precise information, buy branded products, and so on [1]. They certainly have their future cut out for them. - For example, Siskabot will assist consumers with their ever increasing number of options, whether it is the amazing choice of entertainment content on OONA's live TV and video on demand service; or the OONA ads that they want to see, because they are keen on knowing more about certain goods and services, and long to get the best deal and save money. Further, users even get rewarded with tcoins - a virtual currency to redeem against branded goods, just for interacting with Siskabot, watching ads, and sharing.

"AI platforms and assistants will change the game for brands and retailers..." [1]

These days, due to the mass saturation of the consumer goods market, looking to make the best purchases can be extremely time-consuming; and finding the right service, whether it is for car insurance or holiday bookings, can often be a laborious task. - And of course, there is always an element of risk, when you deal with an online company you have never heard of before. To that end, consumers’ loyalty is likely to move towards their trusted AI assistant, as opposed to numerous different websites. Offering the Best Possible CX (customer service) is the name of the game, and in the case of OONA, Siskabot builds up a close relationship with her users, offering daily check-ins and chats with them. Moreover, and very importantly, she regularly checks that she is doing a good job for those she serves.

Professor of Marketing, and Author of TILT: Shifting your Strategy from Products to Customers, Niraj Dawar, who serves as a lecturer at the Ivey Business School, in Canada, has, along with his graduate student assistants, conducted substantial research on the way in which AI assistants will transform the business environment. He predicts that: “once the dust settles, we expect that just a handful of general-purpose AI platforms will be left standing. Most consumers will use only one, whose assistant will be incorporated into their homes, cars, and mobile devices” [1].

The consumers' preferred platform – for example, OONA, will deliver and amass their data, which remains strictly confidential and nameless; and the AI Digital Assistant, Siskabot, will serve as the user’s interface with their complete interactive entertainment and brand purchasing being taken care of, and delivered at the speed of light. Further, as Dawar notes: “the more consumers use a platform, the better it will understand [the consumer's] habits and preferences, and the better it will meet their needs—increasing their satisfaction in a self-reinforcing cycle” [1].

In summary, by continuously learning about, and keeping up-to-date with each and every user's ever changing requirements and desires, bots such as OONA's AI Siskabot, in combination with the platform's algorithms (data processing and calculations) and programmatic advertising, will make marketing and the consumer experience second to none. - And in these days of skyrocketing high tech, that is just how it should be...

Reference

Dawar, Niraj (2018). “Marketing in the Age of Alexa.”

Harvard Business Review. https://hbr.org/2018/05/marketing-in-the-age-of-alexa Accessed 21 Jul. 2018.