The MPA (Media Partners Asia) Video Content Dynamics Report (2018), shows that: “content spend across the key markets in the region, rose 8% annually to reach to $10.2 billion in 2017, with online video providing a huge spur” [1].
In 2017, spending on video content over
the seven markets listed in the chart above, indicates that the major aggregated incremental growth
donors were: online video at 30%; and pay TV at 38%. Further, Korea
and India came up as the regions boasting the biggest increases. The research also indicated that in
2017: “growth in production spend across emerging Southeast Asia
markets was generally satisfactory...” [1].
High Drama
High Drama
The study showed that all across the
board, drama has been driving audience share, and that a level of
cross-pollination within the markets was apparent. Dramas produced by
the Koreans were shown all over the region, and those produced in
India have proved particularly popular in Indonesia, Vietnam and
Thailand.
Football Rules
Football matches were
shown to make up a whopping 14 of Indonesia's most popular 25
programs – popularity which is supported by OONA Indonesia, the
cutting-edge Free and premium option Mobile TV platform, which
together with telkom giant, Telkom Indonesia, is set to serve 185
million Indonesians with up to 300 top national and international
channels. These offer live and on-demand global sports action,
including lots of football and other sports from channels such as
beIN SPORTS, as well as the 24/7 global combat sports action channel:
COMBAT GO, which is dedicated to martial arts.
And even in Vietnam and other markets
in the study, where the audience share for sport only registered in
at a minimal 2% audience share, the MPA report showed that
soccer games accounted for 4 of the most watched 15 programs.
By bringing some sunshine into people's lives - many of whom have never owned a television set or laptop, OONA - via its AVOD (ad based video on demand) mobile TV in a box, is facilitating a new type of interactive user experience. This enables individuals and families to interact with each other via the platform's super cool messaging and content sharing system. Further, all OONA users enjoy streaming fantastic national and international films from North America, Europe, Australia, India, and beyond; as well as top shows, dramas, comedies, childrens' specials, popular series, FashionTV, cookery programs, motor and biking serials, educational broadcasts; on demand and live sports; and breaking global and local news, on any mobile device, 24/7. And there are zero data or subscription charges to pay.
Commenting on the region's 6% rise in
free-to-air content investment within the last year, Stephen
Laslocky, the VP of Media Partners Asia, noted that the: "scale
and growth is largely attributable to Korea, the Philippines,
Thailand and Indonesia, [and is] driven by local entertainment”
[1].
Online Video Investment
While putting the magnifying glass on the
swift increase in online investment – something that shot up to
close to 80%, Laslocky remarked: “we expect online video content
investment to also pick up in emerging markets across Southeast Asia,
led by Indonesia and the Philippines” [1].
OONA Mobile TV & Telcom Indonesia Lead the Way in Asia With Free OTT Video Streaming
By bringing some sunshine into people's lives - many of whom have never owned a television set or laptop, OONA - via its AVOD (ad based video on demand) mobile TV in a box, is facilitating a new type of interactive user experience. This enables individuals and families to interact with each other via the platform's super cool messaging and content sharing system. Further, all OONA users enjoy streaming fantastic national and international films from North America, Europe, Australia, India, and beyond; as well as top shows, dramas, comedies, childrens' specials, popular series, FashionTV, cookery programs, motor and biking serials, educational broadcasts; on demand and live sports; and breaking global and local news, on any mobile device, 24/7. And there are zero data or subscription charges to pay.
Users no longer have to
waste away their time browsing, searching and switching channels, or
going to pirate sites that are being systematically fined and closed
down. Now, OONA empowers them with all the television they could ever
desire, all in one place. In the case of OONA's partnership with
Telkom Indonesia, viewers are even rewarded with tcoins - a virtual
currency which they can earn for watching TV, sharing video ads, and
engaging with other users and the helpful world first, AI Genie in
the OONA App, Siskabot, who appears in person when the OONA app is
downloaded. She arranges the content and ads that each individual
desires, and has them all ready and waiting for them. Users can
redeem their tcoins for telkom products, and a vast selection of
branded goods, along with take away meals and other fun things.
OONA - "Bringing You A World of Unlimited Possibilities..."
Reference
Halloran, Joseph (2018). Rapid TV News.
“TV, film, online video content budgets across leading Asian
markets pass $10BN in 2017.”
https://www.rapidtvnews.com/2018070952753/tv-film-online-video-content-budgets-across-leading-asian-markets-pass-10bn-in-2017.html#axzz5Kl4Iolec
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